Noble Nutrition Course Creation Strategy

Course Creation Methodology

1. Research Viable Topics

2. Chose a Subject

3. Create the outline

4. Make the Script and Narrative

5. Create the Visual Assets

6. Record and edit the video

7. Finalize in Skool (Upload Videos and Visual Assets, Organize Modules and Lessons,Set Access Levels and Pricing, Customize the Course Page)

8. Test the Course

9. Launch and Promote the Course(Create copies, ad images, Tiktok reels, etc.)

10. Monitor and Update the Course
    

Sample Visual Asset of a Course on How to Lose Weight through a Proper Diet

-If I were to create a real thumbnail or preview image, it would be much better but I'll also need Canva Pro and Midjourney(If I get the job, I'll subscribe)

How to Structure a Course in Skool

1. Introduction: Hook Your Audience

• Module 1: Welcome and Course Overview

  • Lesson 1: Introduction to [Course Name]

    • Use compelling copy to highlight the benefits of the course.

    • Share your story or the story behind the course to create a personal connection.

    • Clearly state what the learner will achieve by the end of the course.

  • Lesson 2: How to Navigate the Course

    • Provide a quick guide on how to use Skool.

    • Reassure them that they’re in the right place and ready to succeed.

2. Foundation: Establish the Basics

• Module 2: Core Concepts

  • Lesson 1: Understanding [Core Concept 1]

    • Use clear, concise language to explain foundational concepts.

    • Highlight why these basics are crucial for their success.

  • Lesson 2: The Importance of [Core Concept 2]

    • Use persuasive copy to reinforce the value of what they’re learning.

    • Include anecdotes or real-life examples to make the material relatable.

3. Deep Dive: Engage with Detailed Content

• Module 3: Advanced Techniques

  • Lesson 1: Mastering [Advanced Topic 1]

    • Break down complex topics into easy-to-digest sections.

    • Use bullet points, lists, and visual assets to aid comprehension.

  • Lesson 2: Applying [Advanced Topic 2]

    • Provide actionable steps with clear instructions.

    • Include motivational language to encourage learners to apply what they’ve learned.

4. Practical Application: Encourage Hands-On Learning

• Module 4: Practical Exercises and Case Studies

  • Lesson 1: Exercise on [Specific Skill]

    • Use copy that challenges and motivates learners to practice.

    • Offer tips and hints to guide them through the exercises.

  • Lesson 2: Real-Life Case Study of [Relevant Example]

    • Craft a narrative around the case study to keep it engaging.

    • Pose questions that prompt critical thinking and reflection.

5. Conclusion: Reinforce and Celebrate

• Module 5: Course Wrap-Up

  • Lesson 1: Recap and Key Takeaways

    • Summarize the course content, emphasizing the most important points.

    • Use positive language to reinforce their progress and achievements.

  • Lesson 2: Next Steps and Continued Learning

    • Encourage learners to apply what they’ve learned in their own contexts.

    • Promote additional resources, other courses, or continued support.

Social Media Ecosystem

Lead Generation

Conversions

Retention

Leads buy the paid course, or ebook, or buy a product that you endorse and become a customer

Inbound Lead Generation: Our social media accounts will organically attract leads.

By creating lead magnets like worksheets and short ebooks, we can guide potential customers to our sales page.

When making ebooks, worksheets, videos, and other content, it's essential to be straightforward and provide helpful information.

From there, we should always lead them to the next stage—conversion—using direct response copywriting.

In writing ebooks, I think it's easy to repurpose a book though I think it's better to have a different angle. Combining two or three books into one is a good idea too.

And we can also add new sections based on our topic research.

Let me know what you think...

I'd love to start on Monday and be familiar with your workflow. I'm excited to bring you more leads and drive your conversion rates up through stellar content.

Thanks!

Sincerely,
Jan Evets