Jan's Copywriting Portfolio

Hi there!

My name is Jan Evets and I will make your jaw drop with my copywriting. Or, at least I'll try to!

I'll have to warn you though that I'm a newcomer. And I don't want to get your hopes up. You see, I was actually an SEO specialist and content writer for four years before I decided to shift careers.

I'm just starting my copywriting career so that must mean I don't know how to convince people, right?

And that means I can't craft copies as seasoned folks, right?

Nope! Copywriting is a skill that one needs to practice to get better. Now, experience is an amazing teacher so no shade to the veteran copywriters. And hey, if they aren't good then they wouldn't be copywriters for so long.

What I'm simply trying to say here is that I'm good at this craft. Not the best, sure. By now you're bored and you want to know if I could help you.

Great news for both of us because I can. And I've got a portfolio to back that claim up!

Let's Begin, Shall We? Quantum Fortress BCS

I once offered a free service in exchange for a testimonial. It was also an opportunity for me to find out if my service works. The free service was that I create lead magnets and promote them through direct response copywriting. 

(Also, let me just shamelessly use this as an opportunity to promote my book. Just click the download button to learn how to create and promote lead magnets. )

Now, back to the topic at hand. Quantum Fortress, a cybersecurity company, wanted me to use my direct response copywriting skills to promote an upcoming webinar. I didn't have to create a lead magnet because they had their own.

The objective of my service was to gather as many attendees(those within the industry and small to medium-sized businesses) for a free webinar that Quantum Fortress will be hosting and to increase brand awareness.

Here's the exact copies, more or less, that I used to promote the webinar.

Announcement Copy # 1

This is a copy to be used in LinkedIn and Facebook Groups. It's an announcement for a webinar that will happen in three weeks.

🚨FREE Cybersecurity Webinar on [Date] | LIVE in 3 Weeks!🚨

Register Here: [Link]

How safe is your company from hackers and thieves?

If you have no idea, that's fine...

But here's the surprising truth: a high number of small to medium-sized businesses don't focus on cybersecurity. And that's okay for them—until they get attacked.

When their data gets breached, customers lose trust, and before they know it, they're in deep water. They usually then hire MSPs (Managed Service Providers) to handle their IT operations.

So, back to the question: how safe is the company you're working for?

We want you to be protected. We want you to be prepared and ready against attacks. And we want you to join our LIVE Webinar on [Date], exactly three weeks from now!

Click here: [Link]

Join our zero-cost webinar on [Date], and you'll learn how to keep your company safe from hackers. The core highlight of our webinar is Quantum Fortress's Risk Assessment Process. As a bonus, we will provide an assessment checklist on the day of the webinar.

Our Risk Assessment Process will:

• Give you a step-by-step guide to conducting a risk assessment

• Teach you how to identify and categorize assets

• Help you assess threats and vulnerabilities

• Guide you on how to evaluate potential impacts and risks

We already held a successful live webinar last March. And now we need your help to reach more business owners. Could you please give this post a like and share it on your feed?

You'd be making a great impact on your network, and we'd surely appreciate it!

Please SHARE and give this post a LIKE.

Register here: [Link]

See you there!

Announcement Copy #2

🚨 FREE Cybersecurity Webinar on [Date] | LIVE in 2 Weeks! 🚨

🔗 Register Now: [Link] (Registration closes on [Date]0

There’s a cyberattack every 39 seconds. Hackers can compromise your data or leave your business operations at a standstill.

After you get attacked, you'll wish you had taken the right steps. Cyber threats are real, and they’re targeting small and medium-sized businesses.

The good news is that you can act now without spending a dime because last week I sent invitations to my cybersecurity webinar. In this zero-cost webinar, you'll learn how to safeguard your business from hackers.

🔗 Register Now: [Link] (Registration closes on [Date])

We will show you how to prevent malicious software and scams, protect your IT infrastructure, and take action immediately for free.

Are you interested in joining the webinar? Great!

Meet Our Expert Speakers

1. Irene Corpuz: Cybersecurity Policy Expert & Co-founder of Women Cybersecurity Middle East (WiCSME).

2. Arelene Romasanta: Award-winning CIO/IT Leader, Cyber Woman of the Year.

This webinar is perfect for

• business owners

• compliance officers

• executives

• HR professionals

• aspiring cybersecurity professionals, and students.

We're going to provide as much useful information as we can in 2 hours. So it's something you'd want to let your friends and colleagues know about.

Please SHARE this post and help us in our mission to spread cybersecurity awareness.

🔗 Register Now: [Link] (Registration closes on [Date])

See you there!

Announcement Copy #3

🚨 FREE Cybersecurity Webinar on [Date] | LIVE in 7 Days! 🚨

🔗 Register Now: [Link] (Registration closes on [Date])

We’re excited to host a cybersecurity awareness webinar next week and would love for you to join us. This session will provide an overview of the current cybersecurity landscape for SMEs, help you understand Information Security Risk Assessment, and walk you through our Risk Assessment Process.

In 1.5 hours, we'll cover a range of topics and conclude with a 30-minute Q&A session to address your specific concerns.

Trust us, this webinar will be packed with valuable information. Our speakers, Irene Corpuz, a cybersecurity policy expert and co-founder of Women Cybersecurity Middle East (WiCSME), and Arelene Romasanta, an award-winning CIO/IT leader and Cyber Woman of the Year, will share their expertise.

Past attendees have found our webinars immensely helpful, providing clear actions to enhance their cybersecurity measures. That's why we're hosting another one—we want to help as many people as we can.

Please share this with a friend or colleague who might benefit from this valuable information.

🔗 Register Now: [Link] (Registration closes on [Date])

See you there!

Final Call Copy

🚨 FREE Cybersecurity Webinar on [Date] | LIVE in 3 Days! 🚨

🔗 Register Now: [Link] (Registration closes in [number of hours] hours)

Hi Everyone,

Just a quick reminder that our FREE webinar on Cybersecurity is happening soon, and registration will close in [number of hours] hours!

This is an event you don’t want to miss. Whether you’re working for a business you care about or simply want to enhance your knowledge of cybersecurity, this webinar is for you. Our expert speakers will provide valuable insights and practical advice to help you protect your business from cyber threats.

Don't forget to share this post—someone in your network might find it incredibly useful!

🔗 Register Now: [Link] (Registration closes in [number of hours] hours)

See you there!

Horison Marketing Copywriter Test

The next ones are from a test that I did for Horison Marketing. They thought the copies were nice so I decided to put them here too!

Scenario 1: Digital Marketing Agency Targeting E-commerce Businesses

Task: Draft a cold email to online retailers, offering a free SEO audit. Showcase the agency's expertise, and results achieved for similar clients, and propose a follow-up call to discuss findings and solutions.

Output:

Subject: Get More Traffic with Our Free SEO Audit!

Hi [Name],

Did you know that [Website Name] could attract even more visitors? It’s already a great website with quality products and a beautiful design, but it needs a solid SEO strategy to reach its full potential. And that starts with an SEO Audit.

Normally, we charge $200 for our E-commerce SEO audits, but we’re offering it to you for free – no cost at all!

You might be wondering, why you?

Well, we see the potential in your website. With better SEO, it could achieve 4-8x more sales. And it all begins with an SEO audit.

At [Agency Name], we've helped dozens of e-commerce stores succeed. For example, John’s used-gadgets store was doing okay in 2021. After working with us, his store became the number one used-gadget store in Pennsylvania, earning six to eight grand even on a bad month.

We optimized his GMB and built high-quality backlinks for his website.

Another success story is Coffee Brew Colorado. Marie, the owner, was about to shut down her store. After a 6-month contract with us, she started getting hundreds of sales every week. We optimized her social media and content, turning her business around.

We believe your store could be the next success story. And we think that our SEO audit can help a lot. So, would you like a free SEO audit?

Thanks,

[Agency Name Owner/Agent]

PS: After the free SEO audit, would you be interested in a short call to go over the next steps? We hope to hear from you soon!

Scenario 2: Business Consultant Offering Expertise

Task: Write a cold email to small business owners struggling with growth, introducing consulting services. Highlight specific areas of expertise (e.g., marketing, operations, finance), offer a free assessment, and propose a meeting to discuss strategies.

Note: It’s important to build credibility so that’s why I added a section that tries to build trust.

Output:

Subject: Free Business Consultation for the First 28 Action-Takers

Hi [Name],

Did you know that about 45% of new businesses fail within the first five years? Many of these businesses just lack the knowledge and experience to survive, let alone grow. The main causes? Poor market research, bad marketing, lack of expertise in finance, marketing, and operations, and running out of cash.

But don’t worry, we’re here to help. We’re offering you a free business assessment! It’s our way of giving back to the business community because we understand the challenges, especially in today’s economy.

With our assessment, you’ll discover your strengths and weaknesses, get a forecast of your future, and see how your business would fare in different scenarios.

Why should you trust us? I’m [Name of Consultant], CEO of [Business Consulting Name]. For over a decade, I’ve helped small businesses thrive. I hold a Master’s Degree in [Field], and I’m a Certified Management Consultant (CMC) and a Project Management Professional (PMP).

Our firm excels in financial analysis and planning, marketing, management, and strategic planning. We’ve seen countless businesses run out of capital within two years, and we know how to prevent that. Don’t just take my word for it—check out our client testimonials here: [client testimonial link].

This is your chance to tap into our expertise and take your business to the next level, all for free. But you need to act now—we’re only offering 28 free assessments on a first come first served basis.

Click the link to book a call with us: [Link]

We’re rooting for your success, [Name]. All the best to you and your family.

Sincerely,

[Your Name]
[Consulant Name], [Position], [Company Name]

Scenario 3: Re-engagement Email to Inactive Leads (Not a customer yet)

Task: Write an email to re-engage leads who haven't interacted with your previous emails. Offer a personalized discount, showcase new features or content, and create a sense of FOMO (fear of missing out) to encourage their return

Note: Kaamulan Apparel is the name of the brand and Stacey is the sender.

Output:

Subject: 25% OFF | Kaamulan Apparel Misses You!

Hi [Name],

We felt like you didn’t want us, so we took a little break. But we miss you, [Name]!

We want to show you that we care so here’s a 25% discount on your next purchase before July 21.

Whoot-whew! 🎉

Check out our awesome handbags and enjoy the savings!

Thanks,

Stacey

Scenario 4: Welcome Email to New Subscriber

Task: Craft a warm and engaging welcome email for a new subscriber to a monthly newsletter about sustainable living. Include a brief introduction to the newsletter, highlight some upcoming content, and encourage them to connect on social media.

Output:

Hi [Name],

Thanks for subscribing to our newsletter!

We're here to help you live an earth-friendly lifestyle. It's time to take action and do our part to save future generations and the countless creatures we share the Earth with.

The Sustainable Lifestyle Guide newsletter will teach you how to live sustainably, share stories of remarkable environmental advocates, and keep you updated with environment-related news.

Sound good? Please don’t forget to share our mission and advocacy with your friends and family.

We have amazing things planned. Next month, we’ll discuss how to start aquaponics at home—a mini-course you won’t want to miss. Meanwhile, you might be interested in catching up on this month’s topic - recycling!

Join our community and connect with like-minded individuals:

Sustainable Living Guide Facebook Group - Make friends and connect with like-minded individuals!

Please like our social media accounts:

Our Facebook Page - We share amazing stuff here.

Our Instagram - Discover what the team’s doing.

Our Twitter - This is where we share our thoughts on recent issues.

We’re thrilled to have you with us.

To a brighter and greener world,

[Owner of Newsletter]

Scenario 5: B2B Sales Outreach for a Financial Services Company

Task: Compose a follow-up email to a potential customer who booked a call to discuss with a sales associate about the company’s services, but did not show up.

Output:

Subject: You Missed Our Call on [Date] - Let's Reschedule!

Hi [Name],

We noticed you missed your call on [Date] to discuss [Finance Company Name]’s services. No worries—things come up, and busy schedules can be overwhelming.

We’re happy to reschedule at a more suitable time. Are you still interested?

Please book a new call with us [here].

We hope to see you then!

All the best,

[Name]

Sales Associate, [Company Name]

Confirmation Email

Subject: See You on (Date) for the Cybersecurity Webinar!

Hey [Name],

Thanks for signing up for our 2-hour webinar on [Date and Time].

We’ll discuss the importance of Information Security Risk Assessment for SMEs. Our goal is to help you protect your company better. By the end of the webinar, you'll be able to answer these questions:

• What are common security threats in your industry?

• Why do you need to do an Information Security Risk Assessment?

• What are your areas for improvement?

• What inexpensive tools can you use right away?

• How much could you save if you start taking the right steps?

• Are you following regulatory and compliance requirements?

• How do you build a security-aware company culture?

There’s a lot of valuable information here, and you’ll get insights from two experts. If you have any questions, they’ll be happy to answer them during the 30-minute Q&A session.

And here’s the kicker, [Name]: we’ll provide a checklist to help you conduct an information security risk assessment, saving your business time and money!

You've made the right choice by signing up.

See you there on [Time], [Date]!

Thank you,

Obet Corpuz
Quantum Fortress FZC

Webinar Reminder Email

Subject: The FREE Webinar Starts in 24hrs!

Good day [Name],

You signed up for our cybersecurity webinar, which starts in 24 hours at [time, date]. Please make sure to clear your schedule.

If you can’t attend, please reply to this email and let us know why.

(Name), you don't want to be a victim. However small and medium enterprises are especially at risk of cyberattacks. Luckily, this webinar will quickly point you in the right direction so you can act. It's a promise.

So, see you there okay?

Thank you,

Obet Corpuz
Quantum Fortress FZC

Webinar Invitation Email

Subject: You're Invited to Our FREE Cybersecurity Webinar on [Date]

Hi [Name],

We’re thrilled to invite you to Quantum Fortress FZC’s upcoming webinar on (date and time)!

Join industry experts Arlene Romasantra and Irene Corpuz as they delve into the Importance of Information Security Risk Assessment for SMEs. This is a great opportunity to gain valuable insights on keeping your company safe.

Secure your spot here: [Link]

Our last webinar was a great success, with over 80 attendees leaving with actionable strategies to enhance their cybersecurity practices. This time, we aim to welcome more than 200 participants, especially those who are looking for affordable ways to boost their cybersecurity.

[Name], If this topic resonates with you, register now to secure your spot: [Link]

Additionally, if you know anyone—friends, colleagues, or business partners—who might benefit from this webinar, we’d be grateful if you could spread the word. We’re eager to help as many SMEs as possible, and your recommendation would mean a lot to us.

Looking forward to your participation!

Best regards,

Obet Corpuz
Quantum Fortress FZC

E-commerce Emails

Note: These emails are for an e-commerce store that sells diamond-stimulant jewelry. It's tough to convince readers about a product you don't resonate with. But it's my job to convince potential buyers.

Email # 1

Subject Line: Not real diamonds? But our customers love them
Preview Text: Discover what our customers say about our diamond simulants collection

Email #2

Subject Line: What will you wear to your next party? | Shipping on us!

Preview Text: Will it be our best-selling tennis necklace or the limited edition sterling silver bracelet?